Thirdwave co-founders, Peter Jonas and Matt Lorenzen, first met at Facebook in 2010, where they launched the Mobile App Ads business that reshaped the global mobile app landscape. Over the next decade, they led growth initiatives at Facebook, Uber, and Compass, building and scaling platforms that redefined how products reach and engage users.
In 2022, they reunited to launch Thirdwave with a bold vision: to build the foundation for a new kind of advertising, powered by onchain data and designed for the ownership economy.
Today, our team combines deep expertise in tech, gaming, and digital marketing with a passion for helping forward-thinking companies grow. Backed by top crypto VCs and legendary operators, we have developed the tools to make wallet-level intelligence actionable, bringing the power of blockchain to the advertising platforms brands already use.
At Thirdwave, we're not here to replace what works. We're here to make it work better through smarter targeting, stronger alignment, and more meaningful growth.
